Whether you are using Hathi for warehousing & fulfilling orders from other e-commerce channels or using Hathi Shopping App, understanding the components that make up your store and defining them appropriately goes a long way in providing seamless shopping experience for your customers. In this guide we will discuss the various aspects involved in configuring your Hathi store.
This can be done primarily from the STORE tab of your Seller App
Log in to your Hathi Seller Portal account.
Click or Navigate on top of the STORE Tab on the left, as shown below:

There are 3 basic components that you will manage from the STORE tab of your Seller App :
The basics section contains the key data of your store, such as:
The store name is different from your username. If you already have an established brand name please use the same brand name. If you don’t have a name yet, keep in mind a creative and unique name can help shoppers recognize your brand, help your customers find you online, as well as communicate what you sell to your customers. If you don’t have a name, this article can help you define a good name to use.
<aside> 💡 You can update the store name at any moment, but we recommend exercising caution and not updating the store name frequently. If you change frequently, your customers will have a hard time relating to your brand.
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This is the email used to receive password resets, and varied notifications such as sell alerts, payments etc.
This is the direct link for the storefront on the Hathi Shopping App. You can send that to any customer using the Shopping app to guide them to your store, instead of asking them to search for your brand name.
The tagline is shown to any potential customers, when you or the public share your store links across different social media.